Apple on the roads, “like the first time you saw the iPhone”

What happened: Two Apple insiders say Apple’s planning to launch a passenger vehicle in 2024. “Project Titan”, as they call it, was in the works since 2014. 

• Being the giant Apple is, financially, will it make sense to make a car? It took Tesla 17 years to become profitable. 

Driving this idea: Apple’s unique “monocell” design, which, those sources say, frees up space, giving the car a potentially longer range. Apple’s also looking at Lithium Iron Phosphate for the battery that should be less likely to overheat and thus, safer.

Strange, if true.

– Tesla already uses iron-phosphate for medium range cars made in our Shanghai factory.

– A monocell is electrochemically impossible, as max voltage is ~100X too low. Maybe they meant cells bonded together, like our structural battery pack?

— Elon Musk (@elonmusk) December 22, 2020

During the darkest days of the Model 3 program, I reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla (for 1/10 of our current value). He refused to take the meeting.

— Elon Musk (@elonmusk) December 22, 2020

• FUN FACT: The idea of an Apple Car—or iCar— isn’t new. It was there even before the first iPhone launched in 2007.